BRANDING THE PODCAST 'BECOMING YOU'
BRANDING THE PODCAST 'BECOMING YOU'
BRANDING THE PODCAST 'BECOMING YOU'
Introducing Becoming You
Introducing Becoming You
"Becoming You" is a podcast dedicated to exploring the multifaceted journey of adulthood. Each episode delves into various aspects of adult life, including Lifestyle, Faith, Family, Food, Friends, and Career. The podcast aims to provide practical guidance and support for young adults navigating the complexities of these topics
My responsibilities
Research
Market Analysis
Brand Design
Tools
Figma
Sketch
Adobe Illustrator
Client's Request
"I am to build a community that represents a journey or a series of journeys reflecting life experiences and allows sharing in a safe place. We want to engage young, bright minds on topics like faith, career, lifestyle, every struggle, every challenge, every societal problem. It needs to be something relatable, something that grows with our audience.
Brand Strategy
Brand Strategy
I started with these key principles of branding which I applied to the Beoming You project
Brand Research
To create an authentic and relatable brand, I needed to deeply understand the content and cultural context within which it operates. Therefore, I spent much time with the podcast’s leadership team to uncover their vision and goals. I also interviewed potential listeners, young adults who represent their target audience, to gain insights into their needs, challenges, and preferences. This research phase was crucial in ensuring that the podcast’s content, tone, and overall brand message genuinely resonate with young adults, helping them feel supported and inspired on their journey through adulthood.
Understanding
Adulthood's Complexities
The target audience, young adults, are navigating a period of significant transition.
Need for Relatability
Listeners want to hear stories and experiences that mirror their own, making them feel less isolated in their journeys.
Safe and Supportive Space
Audience values a space where they can feel understood and supported without judgment.
Progress, Not Perfection
Audience appreciate content that acknowledges the messiness and imperfection of life.
Practical Solutions
Listeners are looking for practical advice, real-life experiences that provide valuable perspectives
Brand Research
To create an authentic and relatable brand, I needed to deeply understand the content and cultural context within which it operates. Therefore, I spent much time with the podcast’s leadership team to uncover their vision and goals. I also interviewed potential listeners, young adults who represent their target audience, to gain insights into their needs, challenges, and preferences. This research phase was crucial in ensuring that the podcast’s content, tone, and overall brand message genuinely resonate with young adults, helping them feel supported and inspired on their journey through adulthood.
Understanding
Adulthood's Complexities
The target audience, young adults, are navigating a period of significant transition.
Need for Relatability
Listeners want to hear stories and experiences that mirror their own, making them feel less isolated in their journeys.
Safe and Supportive Space
Audience values a space where they can feel understood and supported without judgment.
Progress, Not Perfection
Audience appreciate content that acknowledges the messiness and imperfection of life.
Practical Solutions
Listeners are looking for practical advice, real-life experiences that provide valuable perspectives
Brand Research
To create an authentic and relatable brand, I needed to deeply understand the content and cultural context within which it operates. Therefore, I spent much time with the podcast’s leadership team to uncover their vision and goals. I also interviewed potential listeners, young adults who represent their target audience, to gain insights into their needs, challenges, and preferences. This research phase was crucial in ensuring that the podcast’s content, tone, and overall brand message genuinely resonate with young adults, helping them feel supported and inspired on their journey through adulthood.
Understanding
Adulthood's Complexities
The target audience, young adults, are navigating a period of significant transition.
Need for Relatability
Listeners want to hear stories and experiences that mirror their own, making them feel less isolated in their journeys.
Safe and Supportive Space
Audience values a space where they can feel understood and supported without judgment.
Progress, Not Perfection
Audience appreciate content that acknowledges the messiness and imperfection of life.
Practical Solutions
Listeners are looking for practical advice, real-life experiences that provide valuable perspectives
Brand Heart
In today's world, a brand needs to be driven by a purpose that goes beyond offering innovative products or services. This internal driving force is what propels a brand to make a meaningful difference in the world.
For the "Becoming You" podcast, the core purpose is to create a safe and supportive space for young adults as they navigate the complexities of adulthood. This purpose goes beyond merely providing content; it's about fostering a community where listeners can find practical guidance and support across various aspects of their lives, including Lifestyle, Faith, Family, Food, Friends, and Career. This commitment to fostering a collaborative and supportive environment is what truly sets "Becoming You" apart, making it a valuable resource for its audience.
Brand Heart
In today's world, a brand needs to be driven by a purpose that goes beyond offering innovative products or services. This internal driving force is what propels a brand to make a meaningful difference in the world.
For the "Becoming You" podcast, the core purpose is to create a safe and supportive space for young adults as they navigate the complexities of adulthood. This purpose goes beyond merely providing content; it's about fostering a community where listeners can find practical guidance and support across various aspects of their lives, including Lifestyle, Faith, Family, Food, Friends, and Career. This commitment to fostering a collaborative and supportive environment is what truly sets "Becoming You" apart, making it a valuable resource for its audience.
Brand Heart
In today's world, a brand needs to be driven by a purpose that goes beyond offering innovative products or services. This internal driving force is what propels a brand to make a meaningful difference in the world.
For the "Becoming You" podcast, the core purpose is to create a safe and supportive space for young adults as they navigate the complexities of adulthood. This purpose goes beyond merely providing content; it's about fostering a community where listeners can find practical guidance and support across various aspects of their lives, including Lifestyle, Faith, Family, Food, Friends, and Career. This commitment to fostering a collaborative and supportive environment is what truly sets "Becoming You" apart, making it a valuable resource for its audience.
Brand Positioning
"Becoming You" positions itself as a guide for young adults navigating the complexities of adulthood. It recognizes that traditional advice often falls short, and there's a need for content that is relatable, supportive, and practical. With this understanding, we developed the positioning and voice for "Becoming You." My first step was to craft a clear and compelling description of what the podcast offers, ensuring it stands out in a crowded space. It's crucial to be both descriptive and unique—being clear about the purpose while also highlighting what makes it different.
We established a strong, memorable tagline:
This phrase encapsulates the essence of the podcast. It highlights the ups and downs of adulthood and the journey of overcoming obstacles and celebrating successes.
What Sets "Becoming You" Apart from Other Podcasts
Authenticity and Relatability: Stories and advice come from real experiences, making our content genuine and impactful.
Comprehensive Support: Addresses various aspects of adult life, providing a holistic approach to personal development.
Community Engagement: Encourages interaction and connection, fostering a sense of belonging among listeners.
Brand Positioning
"Becoming You" positions itself as a guide for young adults navigating the complexities of adulthood. It recognizes that traditional advice often falls short, and there's a need for content that is relatable, supportive, and practical. With this understanding, we developed the positioning and voice for "Becoming You." My first step was to craft a clear and compelling description of what the podcast offers, ensuring it stands out in a crowded space. It's crucial to be both descriptive and unique—being clear about the purpose while also highlighting what makes it different.
We established a strong, memorable tagline:
This phrase encapsulates the essence of the podcast. It highlights the ups and downs of adulthood and the journey of overcoming obstacles and celebrating successes.
What Sets "Becoming You" Apart from Other Podcasts
Authenticity and Relatability: Stories and advice come from real experiences, making our content genuine and impactful.
Comprehensive Support: Addresses various aspects of adult life, providing a holistic approach to personal development.
Community Engagement: Encourages interaction and connection, fostering a sense of belonging among listeners.
Brand Positioning
"Becoming You" positions itself as a guide for young adults navigating the complexities of adulthood. It recognizes that traditional advice often falls short, and there's a need for content that is relatable, supportive, and practical. With this understanding, we developed the positioning and voice for "Becoming You." My first step was to craft a clear and compelling description of what the podcast offers, ensuring it stands out in a crowded space. It's crucial to be both descriptive and unique—being clear about the purpose while also highlighting what makes it different.
We established a strong, memorable tagline:
This phrase encapsulates the essence of the podcast. It highlights the ups and downs of adulthood and the journey of overcoming obstacles and celebrating successes.
What Sets "Becoming You" Apart from Other Podcasts
Authenticity and Relatability: Stories and advice come from real experiences, making our content genuine and impactful.
Comprehensive Support: Addresses various aspects of adult life, providing a holistic approach to personal development.
Community Engagement: Encourages interaction and connection, fostering a sense of belonging among listeners.
Brand Communication
The name "Becoming You" focuses on progress and process rather than the destination or perfection. It highlights the idea that we are all always becoming, emphasizing the journey, experiences, and support needed along the way. This ongoing transformation is central to the brand's identity and communication strategy.
Voice
The brand communication for "Becoming You" emphasizes:
Empathy and Authenticity: Understanding and addressing the emotional needs of young adults.
Relatability and Practicality: Sharing relatable stories and providing actionable advice.
Warmth and Positivity: Maintaining a positive and encouraging tone, even when discussing life's challenges.
Brand Communication
The name "Becoming You" focuses on progress and process rather than the destination or perfection. It highlights the idea that we are all always becoming, emphasizing the journey, experiences, and support needed along the way. This ongoing transformation is central to the brand's identity and communication strategy.
Voice
The brand communication for "Becoming You" emphasizes:
Empathy and Authenticity: Understanding and addressing the emotional needs of young adults.
Relatability and Practicality: Sharing relatable stories and providing actionable advice.
Warmth and Positivity: Maintaining a positive and encouraging tone, even when discussing life's challenges.
Brand Communication
The name "Becoming You" focuses on progress and process rather than the destination or perfection. It highlights the idea that we are all always becoming, emphasizing the journey, experiences, and support needed along the way. This ongoing transformation is central to the brand's identity and communication strategy.
Voice
The brand communication for "Becoming You" emphasizes:
Empathy and Authenticity: Understanding and addressing the emotional needs of young adults.
Relatability and Practicality: Sharing relatable stories and providing actionable advice.
Warmth and Positivity: Maintaining a positive and encouraging tone, even when discussing life's challenges.
Brand Visual Identity
Brand Visual Identity
Brand Visual Identity
Results and Takeaways
Results and Takeaways
As the brand designer for "Becoming You," I'm proud of how the visual identity and design choices have enhanced the podcast's message. The name itself, "Becoming You," has driven my design direction, emphasizing growth, community, and authenticity. The vibrant colors and friendly typography I selected have created a warm and inviting visual atmosphere. This, coupled with an approachable brand voice has fostered strong engagement with listeners.
Moving forward, maintaining consistency and adaptability across all platforms will ensure the design continues to support the podcast's mission of guiding young adults through the journey of adulthood with empathy and practicality.
Other Projects I have Worked On
Other Projects I have Worked On
REDesigning the BANKING Experience at hb padie
Driven by frustrations with HB Padie and a desire to improve my UX skills, I undertook a user case study to improve the overall experience.
View CASE STUDY
HB
REDesigning the BANKING Experience at hb padie
Driven by frustrations with HB Padie and a desire to improve my UX skills, I undertook a user case study to improve the overall experience.
View CASE STUDY
HB
REDesigning the BANKING Experience at hb padie
Driven by frustrations with HB Padie and a desire to improve my UX skills, I undertook a user case study to improve the overall experience.
View CASE STUDY
HB
HbPadie
HbPadie
2023
2023
a social marketplace for nigerian students
I led the design team on an early stage start-up to launch the first social marketplace, specifically built for Nigerian students.
View CASE STUDY
a social marketplace for nigerian students
I led the design team on an early stage start-up to launch the first social marketplace, specifically built for Nigerian students.
View CASE STUDY
a social marketplace for nigerian students
I led the design team on an early stage start-up to launch the first social marketplace, specifically built for Nigerian students.
View CASE STUDY
Quickly Marketplace
Quickly Marketplace
2023
2023
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