EMPOWERING WOMEN THROUGH DESIGN

EMPOWERING WOMEN THROUGH DESIGN

EMPOWERING WOMEN THROUGH DESIGN

Project Overview

Project Overview

MyPCOSJourney is a mobile application designed to address the often-overlooked mental health challenges associated with Polycystic Ovary Syndrome (PCOS). While most tools focus solely on physical symptoms, this product provides accessible, evidence-based support for managing anxiety, depression, and body image concerns — all common but under-discussed aspects of living with PCOS.

My responsibilities

  • User Research

  • Product Design

  • Iteration

  • User Research

  • Product Design

  • Iteration

Tools

  • Figma

  • Figjam

  • Google Doc

Background

MyPCOSJourney began as a contract project, but quickly became one of the most meaningful experiences of my design journey. As a product designer, I was brought on to craft a user-centred health solution for women navigating the daily realities of Polycystic Ovary Syndrome (PCOS). What started as a professional engagement evolved into a deeply fulfilling opportunity to design with empathy, purpose, and impact. This project allowed me to combine research, strategy, and thoughtful UI/UX design to create a product that genuinely supports women’s mental health and wellness.

Background

MyPCOSJourney began as a contract project, but quickly became one of the most meaningful experiences of my design journey. As a product designer, I was brought on to craft a user-centred health solution for women navigating the daily realities of Polycystic Ovary Syndrome (PCOS). What started as a professional engagement evolved into a deeply fulfilling opportunity to design with empathy, purpose, and impact. This project allowed me to combine research, strategy, and thoughtful UI/UX design to create a product that genuinely supports women’s mental health and wellness.

My Design Process

My Design Process

Following a human-centred design approach grounded in empathy and research, I began by understanding the lived experiences of women with PCOS through user interviews and secondary research. Using the insights gathered, I prioritised clarity, accessibility, and emotional sensitivity to ensure a product that truly supports users mentally and emotionally.

Empathise

Empathise

I conducted 8 in-depth interviews with women diagnosed with PCOS, focusing on their mental health experiences, including anxiety, depression, and body image struggles. I also analysed online support groups and reviewed academic research on PCOS-related mental health challenges.


From this research, I discovered that most women feel current health apps overlook emotional well-being. They expressed a strong need for tools that track mood, provide coping strategies, and offer community support to reduce feelings of isolation.


These insights shaped the direction to create a holistic app addressing both physical and mental health needs.

Define

Define

Using insights from interviews and research, I synthesised data to create detailed user personas that represent diverse experiences of women with PCOS, especially highlighting their mental health challenges. I identified key problem statements such as the lack of emotional support in existing apps and the difficulty in tracking mental health alongside physical symptoms.


I also mapped out pain points, revealing critical gaps — including insufficient mental health resources, low personalisation, and limited community interaction. These findings helped focus the design on addressing the overlooked psychological aspects of PCOS and creating a more supportive, integrated experience

Ideating

Ideating

To guide ideation, I created a user journey map outlining how women with PCOS currently manage their symptoms and emotional health. This helped visualize pain points at each stage — from symptom onset to seeking help — and revealed key moments of frustration, confusion, and isolation.

Prototyping

Prototyping

With key features defined, I translated ideas into high-fidelity wireframes to bring the concept to life. The focus was on creating a calm, supportive interface that’s easy to navigate and emotionally reassuring for users managing both PCOS and mental health challenges.

Results and Takeaways

Results and Takeaways

The project delivered a high-fidelity prototype that holistically addresses the mental and emotional challenges faced by women with PCOS. The design reflects deep user insights and centers on accessibility, empathy, and evidence-based support.

Key Takeaways:

  • Addressing mental health in chronic condition apps fills a critical gap

  • Empathy-led research uncovers needs that often go unspoken

  • Early ideation and journey mapping ensured solutions aligned with real emotional pain points

This project reinforced the value of designing with compassion—especially for health tools that serve underrepresented communities.

Other Projects I have Worked On

Other Projects I have Worked On

a social marketplace for nigerian students

a social marketplace for nigerian students

a social marketplace for nigerian students

I led the design team on an early stage start-up to launch the first social marketplace, specifically built for Nigerian students.

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Quickly Marketplace

Quickly Marketplace

2023

2023

YOUR MOBILE MENTAL HEALTH BFF

YOUR MOBILE MENTAL HEALTH BFF

YOUR MOBILE MENTAL HEALTH BFF

I started this project because I've always believed that everyone deserves to be heard, especially when it comes to mental health, a cause close to my heart.

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View CASE STUDY

IListen

IListen

2022

2022

©2024 Faith Oluwale. All Rights Reserved.